在这个套路满天飞的时代，干什么不得有点套路？写essay肯定也是要有点套路才行了！在陪伴大家Meeloun走过这么年的小伙伴们多多少少都已经会写essay了，知道怎么写essay之后随之而来的一个问题就是：essay如何写出深度？当然大家掌握了essay的行文格式、字数字体要求等等之后慢慢就会觉的 怎自己的essay怎么没有深度？别人简短的一篇essay能拿到A自己却不行，这就是essay深度不够的原因， 本文中大家先来为大家分析essay写作中introduction部分写作套路，后续大家会持续为大家推送其他部分的写作套路，敬请大家持续关注、
前面也给大家整理过一篇关于introduction写作的文章，大家可以回顾一下。今天大家要给大家说的套路就是——SPQR架构！说完架构大家再给大家说写作步骤，先把introduction的深度提起来，一起来看看吧。
SPQR架构
SPQR架构，就是由Situation、Problem、Question和Response四个部分组成，用于组织文章中的观点，对前言的展开和文章的整体架构具有很强的指导作用。
S：Situation 情景
这就是你对于这篇文章的topic，你首先很想勾勒的情景。
一般这个situation statement是平凡的，或者一个大家都普遍认可的大道理或者现象。这个点在于，你说的这个话，是感觉很正确的话——“truth universally acknowledged的话。这样才能让老师和读者产生共鸣，给出hook，引人上钩，忍不住看。后面会有例子的。
P：Problem 难题
这个就是situation的引申。这个情景，有没有什么东西让它变得更困难，更复杂？
它有可能是因为：
有些事情是错的，而导致的。
有不同的声音或者阻扰。
一些新的变化或发展导致的
其他任何有可能的原因
那这个难题就会引到下面的question了。
Question 问题
这个问题就是你需要回答的essay question了，也就是你在这篇论文研究的主要问题。
有时候，你在想这个question的时候，就会跳回前部分的problem，然后再做调整。
而回答问题，就自然跳到下面的response了。
Response 回答
这就是你的essay statement或者thesis statement。对于前面的问题，你是怎么回应的。
掌握了上面的套路之后，接下来给大家说说写作步骤：
第一步：初步构思你的introduction
Read your main idea. Now, write a complete sentence about your main idea.
第二步：扩充你的introduction，记住写它是为了吸引你老师注意！
Reread your introductory sentence. Add a one or two more sentences explaining your main idea. Remember that the job of your introductory paragraph is to get your reader’s attention.
第三步：写完正文后，再来改改改。相关阅读：/new.php?id=1077
说完了套路之后大家再来结合实例为大家分析一下这个套路到底实不实用：
题目：A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring
作者：Doaa Salmana, Yasser Tawfikb, Mohamed Samyc, Andres Artal-Turd
以下是这篇文章的introduction部分摘录.
The tourism and hospitality industry is the most diverse and vibrant economic activities. It represents one of the largest market segments in Mediterranean (MED) countries (Thulemark, Lundmark & Heldt-Cassel, ). The industry was built on active products and service innovators and frequently set trends that developed different brands. The brands* popularities were developed so that customers could identify them with their particular values. The portfolio of this industry includes different hotels, companies, chain operators and small medium enterprises (SMEs).
【Meeloun评析：这一大段都属于提供背景信息，也就是 SPQR架构里面的Situation情景部分】
In south MED social or political challenges arena had negative consequences on the tourism industry. The turmoil that occurred in Egypt, Libya, and Tunisia whether on the social or the political arena had negative cost on almost all aspects of the economy. The tourism sector in particular suffered huge losses in the years that followed the turbulence (El-Katiri, ). The unprecedented circumstances have driven the tourism sector to a continuous decline on the sector’s profitability. The drop in returns drove hotels to adopt short tactical strategies that could help in at least reaching the breakeven point. Among the adopted practices many rely on discounting advertising campaigns in national newspapers, downsizing in the labor force, and cutting the cost of operation are amongst the adopted practices. Applying these practices didn’t provide any clearly state fruitful results.
【Meeloun评析：这部分都属于SPQR架构里面 的Problem难题，引起Question问题.尽管没有明确地简要介绍相关研究和找出先前研究的缺陷，但事实上在后面的文中会出现references来支持的.确实也有文章是在introduction部分不写出他人研究的，这个可以看你导师的具体要求】
Here appears the importance of this study. This study sheds light on, how embraced management practices in Egypt related to the employed marketing mix have led to maintain occupancy rates of hospitality properties at its safe boundaries.
【Meeloun评析：这部分就是介绍你的研究（论点陈述），它属于SPQR架构里面的Question问题和Response回答】
This country’s study will improve our understanding of the main issues characterizing the countries’ losing and wining visitors along the transition process. The study is organized as follows: it starts by overview to the Egyptian hospitality industry, then the theoretical frame work of the hospitality industry in Egypt, followed by the research methodology and finally the results, discussion and policy recommendation.
